Abstract:
E-commerce has experienced a massive growth after the invention of the internet. The creation of new business models such as online companies whereby the company conducts most of its business on the internet. Indeed, there is very little doubt that the web has created it potential to begin a world on-line business than it ever was to begin a business before. Trading online while fraught with different challenges has been found to pose significant benefits to businesses, consumers and even the society in general.
With the same, Nairobi-Kenya is the leading city across Africa for online food delivery, followed closely by Casablanca-Morocco, Lagos-Nigeria Kampala-Uganda and Abidjan-Ivory Coast. This was attested by the Jumia Kenya Food Index 2020.
In this case, we see that online food business has grown tremendously in the past years. This is the market that can be tapped into with ease to make profits. This will contribute to the reduction of unemployment at an impressive rate. During the pandemic, we have witnessed a rise and boom on online businesses and exceptional transactional activities online. The top benefits were cost reduction for the business startup and running of the business, ability to reach more potential customers, access to regional and/or global markets, easier and faster to serve customers, customers’ ability to access the business on a 24/7 basis, better prices to customers, enhanced collection of customer data, higher quality customer service, increased business visibility through search engine marketing and convenience to customers.
Tamu restaurant is where the cooks get to be creative and offer high quality cuisines for less amount. High end cuisines for everyone and anyone. This time people will not have to go to expensive restaurants to get the same meal they would find at tamu. Another wonderful part is that the food gets delivered right on their doorstep.
Tamu is also highly scalable, we will expand it to accommodate all the talented cooks and chefs. This will in turn create more business and employment the country men and women. This is where the cooks can start up their businesses without any capital but only the ingredients. They will be able to reach more customers than a stationary restaurant. Costs of rent and other bills will be cut tremendously since they can make home cooked food and list them on tamu. This will make them more profits for their businesses
