RU Digital Repository

Books and Book Chapters

Books and Book Chapters

Browse by

 

Recent Submissions

  • Ethical Marketing: Concepts and Reasons 
    Kiarie, Rehema Kagendo (Emerald Publishing Limited, 2022-07-06)
    Ethical marketing has gained popularity in recent years due to the increasing participation in ethical consumerism. Today, consumers are more concerned with the impact of their purchases on society and the environment. ...
  • Ethical New Product Development: A Case of Digital Loans Products in Kenya 
    Opati, Thaisaiyi Zephania (Emerald Publishing Limited, 2022-07-06)
    Kenya basks of a vibrant digital financial sector from her mobile and digital financial services that have led to financial inclusions. On the flip side of it, the Kenyan digital loans sector is facing ethical scrutiny ...
  • Managing the Healthcare Product 
    John Muriithi, Abel Kinoti Meru, Emmanuel Okunga Wandera, Mary Wanjiru (Taylor & Francis Group, 2019-12-06)
    Despite the importance and success of marketing in various sectors of the economy, healthcare marketing has not been considered as a core business strategy. Particularly in Africa, health practitioners, due to the professional ...
  • Technologizing Infrastructure for Peace in the Context of Fourth Industrial Revolution 
    Francis, Onditi; Robert, Gateru (Springer, Cham, 2020-07-14)
    This chapter builds on Ayse Ceyhan’s ‘technologization of security’ thesis to suggest alternative ways of harnessing technology for peacebuilding beyond physical security. We argue that in as much as technology is key to ...