• Kenyan Millennials’ Socialization effect on Customer Dispositions and Customer Enablers on Brand Loyalty 

  Opati, Dr. Zephania; Gesimba, Paul; Njanja, Lily (St. Paul's University, 2024-05-05)

  As millennials increasingly turn to online platforms for brand purchases, even for low-involvement products, the pivotal role of social media in strengthening brand loyalty becomes evident. While prior research has explored ...
• Millennials Customer Dispositions Influencing Toothpaste Brand Loyalty among university students in Kenyan Private Universities. 

  Opati, Dr. Zephania; Gesimba, Paul; Njanja, Lily (2024-05-05)

  Consumer attitudes play a crucial role in steering behavioral adoption, forming the essence of human behavior. Attitudes toward brand loyalty, particularly for low-involvement products like toothpaste, reveals a diverse ...
• HOW I BECAME A HUSBAND WITHOUT DATING THE GIRL 

  DAILY, NATION (DN 2 MY NETWORK, 2022-10-14)

  Brian Khalavaji is a Fourth Year Student School of Communication Multimedia and Journalism.
• Library Exhibition and Official Launch of University Digital Repository. 

  Riara, University (2022-09-09)

  Riara University's Digital Repository was officially launched on September 9th, 2022, at 11:00 a.m. This is a digital service within the university that collects, preserves, and distributes digital materials. It contains ...
• The PurplePost 

  Riara University (2022-09-14)

  The Purplepost, is a mini newsletter edition published bi- weekly.

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