Ethical marketing has gained popularity in recent years due to the increasing participation in ethical consumerism. Today, consumers are more concerned with the impact of their purchases on society and the environment. ...
Kenya basks of a vibrant digital financial sector from her mobile and digital financial services that have led to financial inclusions. On the flip side of it, the Kenyan digital loans sector is facing ethical scrutiny ...
Isabella Osiemo is a doctoral candidate of clinical psychology at the United States International University-Africa (USIU-A) and an academician. Isabella is a professional in Alternative Dispute Resolution (ADR) and a ...
Eunkyung Park, Martin Kang’ethe Gachukia(The European Journal of Development Research, 2020-06-08)
This paper highlights the role of local institutions and innovation systems in supporting the participation and upgrading of firms in the global value chain through a case study of the export-oriented fresh fruit and ...
Wandera, Susan; Njeru, Margaret W.; Otundo, Julius; Mbuthi, John(The Nairobi Journal of Literature, 2020-12)
Critical thinking has been defined variously by different scholars but it comes down to the ability of an individual to exercise higher levels of thinking in their judgments. A critical thinker reflects on thinking as a ...
Eunkyung Park; Martin Kang’ethe Gachukia(Springer, 2020-06-08)
This paper highlights the role of local institutions and innovation systems in supporting the participation and upgrading of firms in the global value chain through a case study of the export-oriented fresh fruit and ...
Jason Maingi Anampiu; anja Mwaura-Tenambergen; Roselynn Kinyamu(IGM Publication, 2020-08-01)
Integrated and people-centred health services are critical for realizing universal health care coverage. This can only be achieved through provision of efficient and effective health services. Service delivery is one of ...
Dr. Julius M. Otundo(International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH), 2020-08-03)
While the COVID-19 pandemic threatens all members of society, persons with disabilities are disproportionately impacted due to attitudinal, environmental and institutional barriers that are reproduced in the COVID-19 ...
John Muriithi, Abel Kinoti Meru, Emmanuel Okunga Wandera, Mary Wanjiru(Taylor & Francis Group, 2019-12-06)
Despite the importance and success of marketing in various sectors of the economy, healthcare marketing has not been considered as a core business strategy. Particularly in Africa, health practitioners, due to the professional ...
This chapter builds on Ayse Ceyhan’s ‘technologization of security’ thesis to suggest alternative ways of harnessing technology for peacebuilding beyond physical security. We argue that in as much as technology is key to ...
Since Kenya’s independence, an array of business assistance programmes ranging from sheltered
estates to export-processing zones, not forgetting the numerous financial-assistance schemes, have
been introduced with the ...
The colonial encounter largely shaped the African continent and Kenya was no
exception. In Kenya, formal western education was introduced by the missionaries
as part of the civilising mission and continued to evolve in ...